Industry Insights :
Featured Research & Data

The Changing Anatomy of a TV Viewer - UK

November 14, 2014

The anatomy of a UK TV viwer has seen big changes over the past decade due to the booming growth of online video, and it shows no signs of stopping. Check out this infographic to learn more.

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Forrester Consulting - EMEA report: country-specific findings

November 07, 2014

Consumers’ use of online video — from the proverbial user generated cute cat video to online streams of top-rated primetime television programs — is booming. It’s drawing the attention of media companies that see a lucrative new revenue stream and advertisers thrilling at the idea of a new advertising opportunity that delivers the sight-sound-motion impact of television. Below are country-specific breakdowns from a Forrester Consulting report commissioned by Videology, which evaluates how the growth of online video will change the advertising industry.

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Q3 2014 Video Market At-A-Glance

October 27, 2014

Videology’s 3rd quarter 2014 findings on the video advertising market in the U.S. and Canada.

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Twenty Years of TV Innovation

October 10, 2014

TV has come a long way since the days of rabbit ears and clunky remotes. Twenty years ago, watching TV meant relaxing on the couch watching a sitcom on one of the “Big Four” networks with our families. Today we are watching on multiple screens (often at the same time), accessing content from multiple providers both digital and linear, and watching on our own schedules. We examine the evolution over the past twenty of our favorite entertainment medium.

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EMEA Forrester Consulting Research: Cross-Platform Video Advertising Accelerates

September 10, 2014

Videology commissioned Forrester Consulting to evaluate how the growth of online video will change the advertising industry in EMEA. To further explore this trend, Forrester developed a hypothesis that tested the assertion that the evolving combination of data, technology, and cross-platform viewing will lead to holistic, platform agnostic planning of video.

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Holiday Shopping Habits of the Connected Consumer

September 02, 2014

Although for some it may be a bit early to get in the holiday spirit, it hasn’t stopped consumers from anticipating how they will be spending this winter. More so than in years past, holiday shoppers will be buying online, and they’ll be doing so across multiple screens. We surveyed online users about their holiday shopping digital tendencies and unwrapped some interesting results in the U.S., Canada and UK…

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QSR: Getting Diners in the Door

August 28, 2014

As consumer habits shift, and more people are consuming video online, QSR advertisers are beginning to see that hungry consumers are responding to their ads online - including with their wallets. Check out three case studies that show tangible offline sales lifts attributed to QSR advertisers’ online video ad campaigns.

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Q2 2014 Video Market At-A-Glance

July 23, 2014

Videology’s 2nd quarter 2014 findings on the video advertising market in the U.S., Canada, UK, Europe and Asia Pacific.

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Who’s Watching TV’s Hottest Summer Sports?

July 17, 2014

We took Nielsen segments within our platform to determine a clear picture of what attributes are common among various summer sports fans.

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Profile of a Back to School Shopper

July 15, 2014

Videology surveyed back-to-school shoppers in the U.S., Canada and the UK to study up on the latest shopping trends associated with the start of school in the fall. Comparing the responses to a similar survey we conducted this time last year, we found shoppers are more likely to shop online.

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