Videology's Converged Advertising Software

Advertisers, Agencies and Media Companies use our products to drive better advertising results across both digital video and TV. Videology’s proprietary technology offers a single, converged solution for successful cross-screen planning, execution and optimization in today’s fragmented world of screens.

We help our diverse client base accomplish their individual goals

  • Strategic Planning
  • Campaign Management
  • Audience Management
  • Inventory Management
  • Impact Measurement
  • MEDIA SELLERS

    Strategic Planning

    By using Videology’s proprietary technology, Media Sellers can develop ad strategies that produce higher yield, while delivering more effective campaigns for their clients across digital video and TV. Our Strategic Planning capabilities allow Media Sellers to:

    • Access research capabilities to understand trends across various channels and screens
    • Generate precise and scalable insights into audience makeup and media quality across portfolios
    • Aggregate audiences and inventory into packages to arm sales teams with highly competitive, addressable offerings across upfront, scatter and real-time markets
    • Track sell-through, yield, and performance against each package
  • MEDIA SELLERS

    Campaign Management

    Objective-based and reservation-based planning capabilities help Media Sellers build better performing campaigns. Our Campaign Management product allows Sellers to:

    • Package and sell optimal inventory and campaigns across all audiences and media types (including Linear TV, Addressable Linear and digital video) to meet a client’s KPIs
    • Prioritize performance KPIs, such as yield and audience composition
    • Ensure campaigns will deliver in full with reservation-based planning
    • Plan and target against 1st, 2nd, and 3rd party audiences with precision and certainty
    • Tie together selling and execution with a single planning and allocation system
    • Leverage campaign add-ons, workflow automation, financial management and campaign trafficking & reporting controls
  • MEDIA SELLERS

    Audience Management

    Our Audience Management product allows Media Sellers to access the most precise, scalable audiences available on digital video and TV, helping them to:

    • Connect data to media to determine audience overlap and other audience characteristics
    • Power forecasting and execution across deal types and planning horizons
    • Automatically access audiences on 3rd party inventory to increase reach and sales
    • Leverage existing data management software via integrations with DMPs and other systems
  • MEDIA SELLERS

    Inventory Management

    Using our Inventory Management product, Media Sellers can easily incorporate owned-and-operated and/or 3rd party inventory to plan and sell audience-based campaigns and deals. Our tools enable them to:

    • Augment owned and operated inventory with exchanges or private deals
    • Understand and manage the balance of campaigns and inventory across portfolios
    • Take advantage of existing ad server and scheduling systems
    • Manage and report on all inventory types, and understand inventory quality and performance
  • MEDIA SELLERS

    Impact Measurement

    Finally, our software allows Media Sellers to measure impact and incorporate insights into future packaging/pricing. Our Impact Measurement tools enable them to:

    • Track Yield improvement to maximize revenue
    • Receive detailed cross-screen Reporting on Campaign Performance, Inventory, and Audiences
  • Strategic Planning
  • Campaign Management
  • Audience Management
  • Inventory Management
  • Impact Measurement
  • BRANDS

    Strategic Planning

    By using Videology’s proprietary technology, Brand Marketers can develop strategies and campaigns that produce stronger results across digital video and TV – whatever their KPIs. Our Strategic Planning capabilities allow Brands to:

    • Determine the optimal channels and media mix for campaigns
    • Understand trends across various channels and screens
    • Generate precise and scalable insights into audience makeup and media quality across portfolios
    • Strategically negotiate the optimal price and volume of upfront media commitments
  • BRANDS

    Campaign Management

    Objective-based and reservation-based planning capabilities help Brand Marketers build, execute, and measure campaigns, allowing them to:

    • Build and execute optimal campaigns across all audiences and media types (including Linear TV, Addressable Linear and digital video) to achieve KPIs
    • Plan and buy against an array of media quality attributes, such as Viewability and Inventory Quality
    • Tie together planning and execution with a single planning & allocation system
    • Leverage campaign add-ons, workflow automation, financial management and campaign trafficking & reporting controls
  • BRANDS

    Audience Management

    Our Audience Management product allows Brand Marketers to reach the most precise, scalable audiences available on digital video and TV, helping them to:

    • Plan and target against 1st, 2nd, and 3rd party audiences with precision and scale
    • Determine audience overlap and other audience characteristics, to power planning and execution
    • Leverage existing data management software via integrations with DMPs and other systems
    • Facilitate media targeting and fulfillment on 3rd party platforms
  • BRANDS

    Inventory Management

    Using our Inventory Management product, Brand Marketers can easily manage the ideal portfolio to drive results, no matter their buying method. Our tools allow them to:

    • Track execution of upfront media spend, performance, pacing and contractual mechanisms
    • Manage ingestion and delivery of procured media via private marketplaces
    • Access and plan campaigns against open ad exchange inventory with full control and flexibility
    • Manage and report on all inventory types, and understand inventory quality and performance
  • BRANDS

    Impact Measurement

    Finally, our software allows Brand Marketers to measure the performance of their initiatives. Our Impact Measurement tools enable them to:

    • Track Campaign Performance to maximize ROI
    • Receive detailed cross-screen Reporting on Inventory, Audiences, and KPIs such as Sales Lift and Brand Lift
  • Strategic Planning
  • Campaign Management
  • Audience Management
  • Inventory Management
  • Impact Measurement
  • AGENCIES

    Strategic Planning

    By using Videology’s proprietary technology, Agencies can develop strategies and campaigns that produce stronger results for clients across digital video and TV – whatever their KPIs. Our Strategic Planning capabilities allow Agencies to:

    • Determine the optimal channels and media mix for clients’ campaigns
    • Understand trends across various channels and screens
    • Generate precise and scalable insights into audience makeup and media quality across portfolios
    • Strategically negotiate the optimal price and volume of upfront media commitments
  • AGENCIES

    Campaign Management

    Objective-based and reservation-based planning capabilities help Agencies build, execute, and measure campaigns, allowing them to:

    • Build and execute optimal campaigns across all audiences and media types (including Linear TV, Addressable Linear and digital video) to achieve client KPIs
    • Plan and buy against an array of media quality attributes, such as Viewability and Inventory Quality
    • Tie together planning and execution with a single planning and allocation system
    • Leverage campaign add-ons, workflow automation, financial management and campaign trafficking & reporting controls
  • AGENCIES

    Audience Management

    Our Audience Management product allows Agencies to reach the most precise, scalable audiences available on digital video and TV, helping them to:

    • Plan and target against 1st, 2nd, and 3rd party audiences with precision and scale
    • Determine audience overlap, as well as other audience characteristics, to power planning and execution
    • Leverage existing data management software via integrations with DMPs and other systems
    • Facilitate media targeting and fulfillment on 3rd party platforms
  • AGENCIES

    Inventory Management

    Using our Inventory Management product, Agencies can easily manage the ideal portfolio to drive results for their clients, no matter their buying method. Our tools allow them to:

    • Track execution of upfront media spend, performance, pacing and contractual mechanisms
    • Manage ingestion and delivery of procured media via private marketplaces
    • Access and plan campaigns against open ad exchange inventory using Videology's seats or existing agency exchange seats
    • Manage and report on all inventory types, and understand inventory quality and performance
  • AGENCIES

    Impact Measurement

    Finally, our software allows Agencies to measure the performance of their initiatives across screens. Our Impact Measurement tools enable them to:

    • Track Campaign Performance to maximize ROI
    • Receive detailed Reporting on Inventory, Audiences, and KPIs such as Sales Lift and Brand Lift

Videology gives you results you can expect. Guaranteed.

Are you ready to learn more about Videology’s Converged Advertising Solution?
Contact today.