Press Releases

Videology Releases Industry-Education 'Knowledge Lab' Focused on Advanced Linear TV Advertising

July 05, 2016

Today, Videology, a leading software provider for converged TV and video advertising, released the third installment of its educational ‘Knowledge Lab’ series. In this release, Videology discusses key issues in the advertising ecosystem related to advanced linear TV advertising.

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AdMore Links with Videology to Offer TV Advertisers Programmatic Access to More than 100 Million Nielsen-Monitored Homes

June 29, 2016

AdMore, the nation’s largest automated TV advertising platform, announced a partnership with Videology, to give Videology’s software users access to AdMore TV inventory inclusive of national broadcast, more than 1,200 local and cable affiliates through Videology’s DETV™ product.

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Independent Research Finds Desktop Advertising To Be As Emotionally Impactful As TV

June 13, 2016

Videology announces the findings of an independently commissioned study conducted by Gateway Research, world leaders in eye-tracking and biometric market research, entitled, “Understanding The True Impact of Video Advertising.”

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Videology To Integrate Rogers Media Linear TV Inventory Into DETV™ Software For Data-Enabled Programmatic TV

Partnership Unlocks Ability for Advertisers to Better Leverage Data in Highly Targeted TV Campaigns
June 08, 2016

Today, Videology, a leading provider of converged TV and digital video advertising solutions, announced it will integrate Rogers Media’s linear TV inventory into the company’s DETV™ software, allowing for programmatic access and the ability to leverage data for advanced targeting capabilities.

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Bell Media Selects Videology for Cross-Platform Programmatic TV and Video Advertising

June 06, 2016

Bell Media and Videology, for converged TV and video advertising, announced today that Bell Media has selected Videology’s programmatic TV technology to bring greater efficiencies and holistic planning capabilities to Bell Media’s entire TV and digital video inventory portfolio.

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In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend

May 17, 2016

Videology announced that the company has blocked more than 28 billion fraudulent bot requests through its advertising platform since integrating with White Ops, a pioneer in sophisticated invalid traffic detection and prevention, in May of 2015.

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Videology Releases Second Industry-Education 'Knowledge Lab' Focused on Viewability

May 13, 2016

Videology has released the second installment of its educational ‘Knowledge Lab’ series. In this release, Videology discusses key issues in the advertising ecosystem related to viewability.

The lab discusses the history and industry definition of viewability, different factors affecting viewability performance, challenges keeping the industry from achieving 100% viewability and different ways viewability can be planned, bought and measured. The lab also showcases Videology’s viewability capabilities, including partnerships with leading vendors, Moat, comScore, Integral Ad Science, DoubleVerify and Telemetry.

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Videology Highlights Case Studies in Successful Travel Marketing

May 04, 2016

Case studies from leading airline, hotel chain, car rental business and online travel agent reveal power of cross-screen video advertising

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Mobile Usage Continues To Gain Momentum in Canada’s Video Advertising Market

April 29, 2016

Videology – a leading software provider for converged TV and video advertising – today released findings that show mobile’s continued growth as a strategy for reaching consumers in Canada’s advertising market. According to an analysis of all impressions run through Videology’s platform in Canada in the first quarter of 2016, mobile devices were used on 64% of all Canadian campaigns. This is an increase of 12% over Q4 2015.

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Advances in Cross-Screen Data Connections Drive New Targeting Strategies

April 28, 2016

Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data for digital video targeting. The news dovetails on Videology’s recently announced enhanced integration with Nielsen, offering a unique cross-screen view of audiences for planning across TV & Digital.

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