Press Releases

Constrained Premium Inventory Supply Drives Increase In Programmatic Guaranteed Video Buying Among UK Advertisers

October 23, 2016

Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 47% in Q2 2016 to 58% in Q3 2016, confirming marketers’ efforts to lock in premium media supply.
“In the UK, we’ve got a supply shortage, so it is no surprise marketers continue to favour guaranteed upfront inventory buying”—Jana Eisenstein, Managing Director, EMEA, Videology. “According to the recent eMarketer research, as videos importance comes increasingly into focus, its supply growth will follow. The 51.0% of total video advertising that will trade programmatically in the UK this year is expected to grow to 71.4% by 2018, (eMarketer). It is expected that Branding activity will drive much of this growth in the upcoming year.”

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Videology Releases Industry-Education ‘Knowledge Lab’ Defining The Ecosystem for Advanced Linear TV Advertising

October 20, 2016

Videology has released the latest installment in our educational series, ‘Knowledge Labs.’ In this installment, we focus on the advanced TV ecosystem—providing a deeper understanding of the new players emerging as the process for planning and buying TV advertising expands to a complex web of technology providers, content aggregators and data providers, as well as buyers and sellers of media.

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Videology Offers First-of-its-Kind Programmatic Access to Data-Enabled, In-Cinema Video Inventory Through Alliance with Screenvision Media

September 15, 2016

New York—September 15, 2016— Videology, a leading software provider for converged TV and video advertising, today announced an alliance with Screenvision Media, a national cinema advertising leader. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting.

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Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

September 06, 2016

NEW YORK, Sept. 6, 2016 /PRNewswire/—Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Brand Effect study. The release comes in conjunction with the company’s fourth ‘Knowledge Lab,’ an educational series meant to provide definitions, data, and explanations of complicated subjects. This installment is focused on mobile.

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Videology Achieves New Levels of Accuracy for In-Demo Data Delivery, A Major Challenge for Video Advertisers and Publishers Alike

August 18, 2016

New York - August 18, 2016 – Videology, a leading software provider for converged TV and video advertising, today announced significant improvements in its ability to use predictive targeting to improve performance against Nielsen’s Digital Ad Ratings (DAR) and comScore validated Campaign Essentials (vCE) measurement. With these new improvements, Videology can now achieve in-demo campaign accuracy at scale, far surpassing delivery norms and benchmarks based on the contextual/publisher placement or other 3rd party demo data providers.

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Cross-Screen Delivery Remains Key to Strategy in Canada’s Video Advertising Market

August 10, 2016

Videology released their “Canada Video Market At-A-Glance” report for Q2 2016. The report, based on an analysis of all impressions run through Videology’s platform in Canada in the first quarter of 2016, shows that, as Canadians continue to view video content across a variety of devices, advertisers are embracing cross-screen campaigns.

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Enhanced Capabilities Drive Increase In Advanced Linear TV Advertising

August 01, 2016

New York, August 1, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q2 2016 U.S. Video At-A-Glance report.  According to the report, the growth in programmatic TV capabilities is driving more marketers to embrace solutions that go beyond age and gender to find linear TV programs, networks or dayparts that index highest for their strategic audience. Quarter-over-quarter spending on linear TV campaigns in the Videology Platform increased by 50% from Q4 2015 to Q1 2016, and by 74% from Q1 2016 to Q2 2016.

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Clearcast and Videology integrate to deliver real-time ad clearance solution

August 01, 2016

Videology announced their official technology partnership with Clearcast, the company that pre-clears advertising copy for the UK’s major commercial broadcasters. Via a technical integration Videology will be able to ensure that all ads served into Broadcast linear and catch-up content via the Videology platform are real-time compliant with the UK Code of Broadcast Advertising.

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UK advertisers continue to prioritise view through rate

July 19, 2016

London, July 19, 2016 – Videology – a leading software provider for converged TV and video advertising – reported that view through rate remained the priority for UK advertisers and agencies when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in Q2 2016, 58% of UK advertisers optimised their campaigns towards view through rate.

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Videology Hires Jayesh Rajdev to Lead Brand Solutions in the UK

July 18, 2016

Videology today announced that it has hired Jayesh Rajdev for the newly created role of VP of Brand Solutions. In this role, Rajdev will be working in partnership with agencies to help educate advertisers on the growing area of the converged TV & Video.

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