Industry Insights

Videology Places in Top 25 on Inc. 500’s Roster of Fastest Growing Advertising & Marketing Companies

August 20, 2013

New York, August 20, 2013—Inc. magazine has ranked Videology—a leading video advertising platform provider for advertisers, agencies and publishers—as the #24 fastest growing private company in the advertising and marketing industry and #137 overall on the 2013 Inc. 500, and annual list of the fastest growing private companies in the United States.

Read More

Videology Introduces Unified Video Planning and Management for Both Reservation-Based and RTB Buying Strategies Within Single Platform

July 10, 2013

New York, July 10, 2013— Videology—the leading video advertising platform provider for advertisers, agencies and publishers—announced today the official launch of its reengineered platform. With its latest product release, dubbed “Descartes,” Videology’s platform now brings together the worlds of TV and digital buyers by allowing access to both programmatic guaranteed buying technology—similar to traditional TV buying—and a suite of bid management tools for open and private exchanges across screens and devices.

Read More

Videology Completes $60 Million Financing to Accelerate Growth of Global Media Management Platform

May 28, 2013

New York, May 28, 2013— Videology, the leading video technology platform powering the shift from television to the Internet for advertisers, agencies and media companies, announced today that it has completed a $60 million Series D financing round led by Catalyst Investors. Current investors New Enterprise Associates (NEA), Valhalla Partners, and Comcast Ventures also participated, along with new investor Pinnacle Ventures.

Read More

Videology Names Leadership Team for New Australia Office

March 05, 2013

Sydney, 05 March 2013 – Videology – a digital advertising platform and solutions provider - today announces details of the leadership team that will power its expansion into the Australian media market.

Read More

Videology Research Suggests the Optimal Television/Online Video Media Mix to Drive Consumer Action

February 28, 2013

New York, February 28, 2013— Videology—a digital advertising platform and solutions provider— recently conducted research designed to determine optimal media mix modeling for television/online video campaigns to drive specific consumer outcomes, including purchase intent and ad recall.

Read More

Videology Partners with VisualDNA to Bring Sought-After Consumer Insight and Targeting to Europe

February 14, 2013

London, 14 February 2013 - Videology - a digital advertising platform and solutions provider - is to roll out VisualDNA’s audience targeting solutions in four new European markets following the completion of a server-to-server integration between the two companies. Videology will utilise VisualDNA’s new audience targeting capabilities to further enhance client campaigns in France, Spain, Italy and Ireland, as well as in the UK, where Videology has successfully worked with VisualDNA since 2011.

Read More

Video Advertising in Canada Expected to Spike in 2013 as More Advertisers Embrace Medium

February 12, 2013

New York, February 12, 2013— Videology—a digital advertising platform and solutions provider—recently released its 4th quarter findings on the video advertising market in Canada based on an analysis of 77 million impressions delivered via its platform from October to December 2012.

Read More

Leveraging Nielsen Online Campaign Ratings™, Videology Launches Unique Predictive Targeting Solution for Industry’s Campaign Optimization Challenge

February 08, 2013

New York, February 8, 2013— Videology—a digital advertising platform and solutions provider—announced today that it will offer a predictive targeting solution that enables advertisers to reach their intended audience as measured by Nielsen Online Campaign Ratings.

Read More

Videology Partners with Korrelate to Bring Sought-After ROI Sales Data to Mobile Advertising

February 05, 2013

New York, February 5, 2013— Videology—a digital advertising platform and solutions provider—announced today that it has entered an exclusive agreement with Korrelate—providers of the first census-based, privacy-sensitive link between digital marketing and product purchases—to extend auto purchase measurement capabilities to mobile devices.

Read More

Videology Partners with Kantar Shopcom to Bring Consumer-Level Purchase Response Measurement to Mobile Advertising

February 05, 2013

New York, February 5,  2013— Videology—a digital advertising platform and solutions provider—announced today that it has entered into a first-to-market agreement with Kantar Shopcom— a data integration, analytics, and insights firm that measures the impact of a brand’s messaging on actual retail purchases—to extend Packaged (CPG) and Consumer Products purchase measurement capabilities to mobile devices.

Read More