Industry Insights

Videology at Advertising Week 2016

September 28, 2016

Parties, panels, peers and partners. Customers, clients, case studies and community.

Advertising Week is back. We love this time of year. It gives our industry a full week for face-to-face meetings, deep-dive discussions and collaboration on the topics that matter most. This year, we kicked off the week with sessions focused on topics near-and-dear to Videology: mobile video and advanced television.

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Dmexco and the future of TV

September 19, 2016
Cristina  Fasino

By Cristina Fasino

Product Solutions Lead

I was warned of how large and incredible Dmexco was but there is nothing like experiencing the annual conference’s astounding energy for yourself. More than 50,000 visitors came from all over the world and from a large number of industries to Cologne this year. In fact, the venue was full of exhibitors that I was not expecting to see at the conference: FMCG, consulting, banking and many other sectors have displayed a large interest in what digital marketing and technologies can do for them and joined conversations with advertising and media companies.

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The myth of digital as a TV killer

September 16, 2016
Jay Rajdev

By Jay Rajdev

VP of Brand Solutions

Digital and broadcast work well together and there’s a huge opportunity for smart brands to follow great content says Jayesh Rajdev, VP Brand Solutions at Videology UK.

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Don't Miss The Boat: Data 101

September 15, 2016
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

As a travel marketer, there are myriad ways you can spend budgets to sell rooms, cruises, vacation packages, and everything in between. Unfortunately, you don’t always know who likes what, why they would be interested in your product, or even if they’re even in the market to buy.

Fortunately, there are data targeting tools to help identify key audiences for your brand. In addition to the still very important age and gender targeting methods of traditional video advertising, hotels, airlines and other brands can now use technology to reach even more defined and relevant audiences.

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Videology Offers First-of-its-Kind Programmatic Access to Data-Enabled, In-Cinema Video Inventory Through Alliance with Screenvision Media

September 15, 2016

New York—September 15, 2016— Videology, a leading software provider for converged TV and video advertising, today announced an alliance with Screenvision Media, a national cinema advertising leader. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting.

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Don't Hire a Mechanic to fix your Toilet. Hire a Plumber.

September 13, 2016

If your toilet breaks or your sink starts leaking, who do you call? An auto mechanic or a plumber? Does it matter? They both fix broken things, right? Obviously, you call a plumber. Why? Because cars are very different than toilets or sinks, and you want someone with an expertise in the work you need done. So, when you’re ready to launch a video (TV-included) advertising campaign, does it matter what kind of technology vendor you work with? It’s all just advertising, right?

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Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

September 06, 2016

NEW YORK, Sept. 6, 2016 /PRNewswire/—Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Brand Effect study. The release comes in conjunction with the company’s fourth ‘Knowledge Lab,’ an educational series meant to provide definitions, data, and explanations of complicated subjects. This installment is focused on mobile.

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DMEXCO: a preview to one of the year’s biggest shows

August 24, 2016

DMEXCO is fast approaching and Videology will be attending once again this year, with our team available for meetings in Hall 6, stand G-050.
With the state of programmatic video and TV guaranteed to be a hot topic among the 32,000+ attendees, key members of the Videology leadership team are preparing for the event by answering vital industry questions on the current state of play.

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Videology Achieves New Levels of Accuracy for In-Demo Data Delivery, A Major Challenge for Video Advertisers and Publishers Alike

August 18, 2016

New York - August 18, 2016 – Videology, a leading software provider for converged TV and video advertising, today announced significant improvements in its ability to use predictive targeting to improve performance against Nielsen’s Digital Ad Ratings (DAR) and comScore validated Campaign Essentials (vCE) measurement. With these new improvements, Videology can now achieve in-demo campaign accuracy at scale, far surpassing delivery norms and benchmarks based on the contextual/publisher placement or other 3rd party demo data providers.

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Cross-Screen Delivery Remains Key to Strategy in Canada’s Video Advertising Market

August 10, 2016

Videology released their “Canada Video Market At-A-Glance” report for Q2 2016. The report, based on an analysis of all impressions run through Videology’s platform in Canada in the first quarter of 2016, shows that, as Canadians continue to view video content across a variety of devices, advertisers are embracing cross-screen campaigns.

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