Industry Insights

Advertisers Increase Focus on Viewable Inventory in Canada’s Video Advertising Market

November 29, 2016

Videology has released their “Canada Video Market At-A-Glance” report for Q3 2016. The report, based on an analysis of all impressions run through Videology’s platform in Canada in the third quarter of 2016, shows that, viewability is becoming a key concern to Canadian advertisers.

Read More

Videology Names Bryan Segal as Managing Director, Canada

November 21, 2016

Videology today announced that Bryan Segal has been named as Managing Director for its Canadian business. Segal is a leader within Canada’s fast-growing media and technology sector, and a digital media veteran, having worked with many of the market’s leading broadcasters and marketers to develop advertising solutions within the increasingly complex media marketplace.

Read More

Autobytel Partners with Videology to Bring its Expansive In-Market Auto Consumer Data to Video Advertisers

November 17, 2016

Videology has announced a partnership to bring Autobytel’s industry-leading automotive buyer-intent data to the video advertising ecosystem. Autobytel provides consumers with robust and original online automotive content to help them make informed car-buying decisions.

Read More

How Auto Advertisers Can Use Data to Drive Powerful Video Results

November 17, 2016

For auto marketers, knowledge of where a consumer is in the vehicle purchase cycle is crucial in driving advertising strategy. There is a very different approach for effectively communicating with consumers that will buy a car in the next five years versus the next five weeks.
Videology has announced a partnership to bring Autobytel’s industry-leading automotive buyer-intent data to the video advertising ecosystem. Read the blog to learn more.

Read More

Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights

November 10, 2016

Videology has released its Q3 2016 U.S. Video At-A-Glance report.  According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available.
To learn more read the full press release.

Read More

Videology Partners With AudienceProject To Achieve New Levels of Precision for Audience Delivery

November 06, 2016

Videology, one of the world’s leading video advertising companies, today announced a new partnership with Nordics leading documentation and targeting system AudienceProject. The unprecedented depth of integration between the businesses will provide new level of precision for audience insights and coherent audience measurement across the digital ecosystem for Videology’s clients, and will be rolled out in Denmark, Sweden, Finland and Norway as a first step of the partnership.

Read More

Constrained Premium Inventory Supply Drives Increase In Programmatic Guaranteed Video Buying Among UK Advertisers

October 23, 2016

Videology – a leading software provider for converged TV and video advertising – reported that the share of programmatic guaranteed inventory rose from 47% in Q2 2016 to 58% in Q3 2016, confirming marketers’ efforts to lock in premium media supply.
“In the UK, we’ve got a supply shortage, so it is no surprise marketers continue to favour guaranteed upfront inventory buying”—Jana Eisenstein, Managing Director, EMEA, Videology. “According to the recent eMarketer research, as videos importance comes increasingly into focus, its supply growth will follow. The 51.0% of total video advertising that will trade programmatically in the UK this year is expected to grow to 71.4% by 2018, (eMarketer). It is expected that Branding activity will drive much of this growth in the upcoming year.”

Read More

Videology Releases Industry-Education ‘Knowledge Lab’ Defining The Ecosystem for Advanced Linear TV Advertising

October 20, 2016

Videology has released the latest installment in our educational series, ‘Knowledge Labs.’ In this installment, we focus on the advanced TV ecosystem—providing a deeper understanding of the new players emerging as the process for planning and buying TV advertising expands to a complex web of technology providers, content aggregators and data providers, as well as buyers and sellers of media.

Read More

Top Down: Strategic Data Targeting For The Entire Funnel

October 11, 2016
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let’s take a deeper dive into the different use cases for strategically applying that data throughout the marketing process.

Read More

The Evolution Will Be Televised

October 07, 2016
Rachel Gould

By Rachel Gould

Marketing Director

The way in which we consume TV is changing rapidly – and has been for the past six decades.  Today we have more screens, more connections, and more options than ever before, and there’s no sign that the evolution is slowing down.

Read More