By Mark McKee, General Manager, Videology

For years now in the media industry we’ve been hearing that the consumer is in control.  But last week at the ANA Television and Everything Video conference it was clear that not only are consumers in the driver’s seat, they’re pushing the pedal to the floor.  Viewers extreme acceleration in terms of television and video consumption trends has left marketers running to catch up, though by their own admission, not always sure in which direction to head. 

Read more: Advertisers Rally to Harness and Understand the Power of Video

By Todd Bender, VP, Business Development

I spent some time recently with writer and longtime media veteran John Osborn, and talked about how Videology is helping our clients reach consumers via connected TVs.  John’s related piece in MediaPost is incredibly insightful, and offers some great perspective on the connected TV market.  I do, however, disagree with John on one small point.  While his perspective is that connected TV has yet to hit a tipping point and asked readers to check back in 2014, I believe that he’s underselling the viability of the platform for advertisers right now.

Read more: Connected TV: Advertising Ready for Primetime Now

By Brandon Shainfeld, Director, Business Development

With rumors of Apple’s new iTV circulating at the speed of, well, the last new Apple product rumor, it is valuable to look at what Apple may offer with its connected TV platform and how it can compete with what is already out there.

Read more: Connected TV: Will Apple's iTV Win the Race?

By Mark McKee, VP, Marketing

It may already seem like we’ve been hearing a lot from the various contenders vying for office come this November.  But with only three Republican presidential primaries completed, the 2012 political campaign season has just begun.  And by all accounts, it’s going to be a very expensive one.

Read more: Why Video Advertising Could Be the Big Winner in the 2012 Political Race

By Dan Schneier, Marketing/Communications Coordinator

The greatest single sporting event in America is only two days away. As a Giants fan who hasn’t missed a game since I was 8 years old, I will be watching on the big screen. But as a recent college grad and card carrying member of Gen Y, next to me on the couch, arms reach away, will be my mobile phone. And for the first time ever the Super Bowl will be streamed online and on mobile devices through Verizon’s NFL Mobile App…all I can say is what took it so long?

Read more: The Super Bowl will finally be streamed live. And Generation Y will be watching

Read more: CES At A Glance

By Aleck Schleider, VP, Vertical Development

You may have seen Videology's release in December, announcing our new partnership with Polk and Datalogix, which allows us to offer auto advertisers the most comprehensive set of audience targeting products in the market. These products allow video advertisers to leverage Polk data, at the local, regional, and national level to target precise auto consumer segments at scale. Then, taking it one step further, we can link their online ad exposure directly back to offline sales behavior. Our ability to link online behavior to real world behavior, and subsequently its long-term impact on how brands market their vehicles, is game changing.

Read more: exciting opportunities for automotive marketers in online video

MEDIA ADVISORY

Videology and IBM Are Collaborating on Turnkey Addressable Advertising and Media Monetization Solution for Connected Television and Mobile Device Manufacturers

Videology, an online video advertising solutions provider, is integrating its advertising and media monetization platform services into IBM’s cloud-based Service Delivery Platform to provide IBM’s telecom clients—including television and mobile device manufacturers—with easily-accessible, scalable advertising and media monetization capabilities, including audience data, delivery, creative execution and analytics to augment and complement existing sales channels. 

Read more: Videology and IBM Collaborate on Turnkey Addressable Ad and Media Monetization Solution

By Brett Tabano, Director, Sales Strategy

Following yesterday’s CES update, I saw another really unique product from a surprising source—Haier. I often associate them with washers, dryers, and air conditioners, but this time Haier was showcasing their new invisible TV (they technically term “transparent”). You couldn’t stop yourself from walking up to the screen and waving your hand behind it only to be amazed that you could see your hand through the screen.

Read more: CES Update Day 3 - what's new in video: cool news from the floor

By Brett Tabano, Director, Sales Strategy 

Two themes that stand out so far at CES: Everything 3-D and Motion Control

Read more: CES Update Day 2 - What's New In Video: Cool News From the Floor