working towards a better today - today
The advanced reporting and analytics tools enable marketers and publishers to track real-time data in the course of your campaign, so you can make sure you’re getting results - instead of waiting for them.
advertisers: adding intelligence to insight
Everyone wants to know not just if, but how their ad is performing. Our analytic data reporting system ensures your team knows how your creative is working, and our team works with you to make sure you know why. Being able to provide information is a standard in today’s media landscape. Knowledge of an audience’s behavioral response to a campaign, however, allows for actionable insight - this is where Videology® makes a difference.
agencies: knowing where to go
Our data reporting capabilities - paired with our team’s industry knowledge—provides agencies with a solid platform to measure the ROI on a campaign. Our proprietary research measurement tools go beyond traditional digital metrics to measure brand lift, purchase intent and even online and off-line sales to illustrate the full consumer journey.
publishers: knowing is half the battle
More than anything else, the core opportunity our platform offers our publisher partners is the opportunity to gain a deeper and richer understanding about your audience. In response to this deeper knowledge, our team will work with your sales staff to develop a more effective sales strategy that reaches beyond the initial brand cache to define user engagement expectations.