What are cookies?
Cookies are small text files containing unique identification numbers that are transferred from a web site to the hard drive of your computer so that the site administrator may identify your computer and passively track its activities on the web site. This unique number identifies your web browser to our computer system. A cookie will not allow a web site to learn any personally identifiable information (such as your name and address) that you have not otherwise disclosed. Cookies allow us to automatically remember your computer’s web browser when you use our Services. The use of cookies is an industry standard, and they are currently used on most web sites. It is possible to adjust your web browser preferences to alert you when a cookie is sent to your hard drive, or to refuse cookies altogether. For more information on cookies, please visit www.allaboutcookies.org .
What are web beacons?
Web beacons, also known as clear GIFs or single-pixel GIFs, are small image files that we may place on web pages of our advertising and publisher partners. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have viewed an advertisement and the number of times those ads are displayed. This information is only collected in aggregate form and will not be linked to any personally identifiable information. Additionally, our third-party advertisers may use web beacons in their advertisements.