scott ferber: industry views and 2013 predictions

Chairman & CEO Scott Ferber recently participated at the Monaco Media Forum sharing his views on industry trends and making a few predictions for the New Year. Beet.TV spoke with him at the Monte Carlo event and has showcased several of his key points from a session moderated by Beet.TV's Andy Plesser:

Premium video publishers want to join the real time bidding party, but it will be one of several buying strategies. In the multiscreen world, the future will incorporate it all, from RTB to large-scale upfront buying- and everything in between. Click here to watch

Videology re-aggregates and correlates data from approximately 30 data providers, driving strong efficiencies in the video marketplace. Click here to watch

The number of display ads is nearly infinite – yet video ads within video seem to have a “natural constraint” on inventory. Click here to watch