By David McIntosh, CEO, Redux and Brandon Shainfeld, Director, Business Development Videology

Advertising.  For decades, it's fueled the television business model that allows you to enjoy some of your favorite programming cost-free.  Now that premium content—along with a much greater choice of programming options—is delivered to your television in new ways, via apps and other means, the business model must evolve. 

As you know, many applications now available on connected televisions such as GoogleTV charge a fee—for instance, Netflix and Rhapsody. That’s fine, and that business model works for many service providers and viewers alike.  But other entertainment providers, including Redux, choose to deliver content to you free of charge—much like the way you view most content online, or on traditional television.  Of course, for this to be viable long term this approach  depends on advertiser support.   Recently, Redux partnered with the digital advertising solutions provider Videology to bring the first organic advertising solution to a GoogleTV app.

We know that viewers come to GoogleTV to experience first-rate, quality entertainment in a lean-back environment.  So in our quest to add an advertising solution to the Redux product, we chose our partner carefully.  We would never sacrifice the overall user experience for the sake of ad dollars.  Nothing can spoil great content faster than surrounding it with bad advertising—we’ve all seen it. That’s why Videology supplements our programming on GoogleTV with a only limited number of high-quality video commercials from well-known, Fortune 100 brands that are of most interest to Redux viewers.  We believe good advertising should seamlessly supplement the user experience, not detract from it.

This new partnership will benefit GoogleTV viewers in two ways.  First, the ability to monetize its content on GoogleTV will allow Redux to grow faster, adding more content to provide viewers with greater choice.  And looking at the big picture, Videology’s ability to bring premium advertising  partners to content providers like Redux and your other favorite apps  will continue to drive growth and innovation in the connected television space, and make the viewing experience in this emerging medium richer and more attractive for everyone.

Watching a GoogeTV commercial on Redux will look and feel much look what you’re used to seeing on traditional television, only better. Commercial inventory will be low. Quality and relevancy will be high. And most importantly, programming will continue to be free.