By David McIntosh, CEO, Redux and Brandon Shainfeld, Director, Business Development Videology
Advertising. For decades, it's fueled the television business model that allows you to enjoy some of your favorite programming cost-free. Now that premium content—along with a much greater choice of programming options—is delivered to your television in new ways, via apps and other means, the business model must evolve.
As you know, many applications now available on connected televisions such as GoogleTV charge a fee—for instance, Netflix and Rhapsody. That’s fine, and that business model works for many service providers and viewers alike. But other entertainment providers, including Redux, choose to deliver content to you free of charge—much like the way you view most content online, or on traditional television. Of course, for this to be viable long term this approach depends on advertiser support. Recently, Redux partnered with the digital advertising solutions provider Videology to bring the first organic advertising solution to a GoogleTV app.
We know that viewers come to GoogleTV to experience first-rate, quality entertainment in a lean-back environment. So in our quest to add an advertising solution to the Redux product, we chose our partner carefully.
This new partnership will benefit GoogleTV viewers in two ways. First, the ability to monetize its content on GoogleTV will allow Redux to grow faster, adding more content to provide viewers with greater choice. And looking at the big picture, Videology’s ability to bring premium advertising partners to content providers like Redux and your other favorite apps will continue to drive growth and innovation in the connected television space, and make the viewing experience in this emerging medium richer and more attractive for everyone.
Watching a GoogeTV commercial on Redux will look and feel much look what you’re used to seeing on traditional television, only better. Commercial inventory will be low. Quality and relevancy will be high. And most importantly, programming will continue to be free.