MEDIA ADVISORY
Videology and IBM Are Collaborating on Turnkey Addressable Advertising and Media Monetization Solution for Connected Television and Mobile Device Manufacturers
Videology, an online video advertising solutions provider, is integrating its advertising and media monetization platform services into IBM’s cloud-based Service Delivery Platform to provide IBM’s telecom clients—including television and mobile device manufacturers—with easily-accessible, scalable advertising and media monetization capabilities, including audience data, delivery, creative execution and analytics to augment and complement existing sales channels.
“Our addressable audience platform technology, which was developed to meet the evolving video advertising needs of some of the largest media agencies in the world, will provide IBM’s clients with the level of audience addressability demanded by the growing majority of media buyers,” said Scott Ferber, Chairman and CEO, Videology. “We look forward to working with IBM to bring their clients a product that will open new revenue streams and enhanced monetization opportunities.”
Videology's technology platform easily adapts to existing client infrastructures and processes. Additionally, its device-agnostic approach to media allows for wide integration across partners and content providers, and thus, greater access to premium video inventory in the market. Moreover, Videology is a large aggregator of audience data for online video in the marketplace, which enhances the access it delivers. Through the integration, IBM clients will benefit from both Videololgy's scope of supply-side inventory, as well as its on-going relationships with demand-side agencies and advertisers.
Videology currently uses the IBM ILOG CPLEX Optimization Studio as part of its optimization platform development process, which uses the mathematical analysis of data to connect digital messages with the most relevant consumers.
About Videology
The Videology℠ Addressable Audience Platform (videologygroup.com) is a screen-agnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow it to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows content partners to monetize their audience more effectively.
Videology, Inc., is headquartered in Baltimore, MD, with key offices in New York, Austin and London, and sales teams across North America.
For more information, contact Michele Skettino, This e-mail address is being protected from spambots. You need JavaScript enabled to view it. , 917-653-0073, or Hank Kim, This e-mail address is being protected from spambots. You need JavaScript enabled to view it. , 917-647-0500.