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redux partners with videology to bring free, premium content to googletv viewers
By David McIntosh, CEO, Redux and Brandon Shainfeld, Director, Business Development Videology
Advertising. For decades, it's fueled the television business model that allows you to enjoy some of your favorite programming cost-free. Now that premium content—along with a much greater choice of programming options—is delivered to your television in new ways, via apps and other means, the business model must evolve.
Read more: redux partners with videology to bring free, premium content to googletv viewers
guest commentary: upfronts, newfronts, and what it means for connected tV
By Zachary Weiner
CEO, CTV Advertising, and Co-founder Connected TV Marketing Association
Spring: Flowers bloom, temperatures warm up and the TV Upfront season hits once again. Just as newsworthy these days is the chatter about the digital NewFronts, as they indicate an intriguing shift in advertiser behavior in our continually evolving content landscape. So what does this mean for Connected TV, a hybrid blend when it comes to both TV and digital advertising?
Read more: guest commentary: upfronts, newfronts, and what it means for connected tV
From the Floor of the NAB
By Brett Tabano, Director, Sales Strategy
Walking around the floor at the NAB, it was incredible to see an abundance of new technologies that are paving the way for broadcasters and cable providers and also making their way into the everyday lives of consumers.
Read more: From the Floor of the NAB
What Is Premium Inventory Anyway? - IAB Digital Follow Up
By Mike Dean, Sr. Director Publisher Services
Recently, at the IAB’s Video conference in New York, I had that opportunity to participate on an interesting panel that posed the questions, “What is premium video inventory anyway?”
Read more: What Is Premium Inventory Anyway? - IAB Digital Follow Up
March Madness Digital Viewing Numbers Represent Another Major Success for Live-Streaming Events
With Kentucky and Kansas set to tip off at 9:30 EST tonight, the final game provides another opportunity for viewers to engage in the live-streaming of a major event. It provides us another opportunity to measure the success of a live-streaming event and also another chance for us to compare to other live-streaming events from 2012 (the Super Bowl, The Oscars)
Guest Commentary An Expert Weighs In on What the 2012 Election Will Mean for Digital Spending
By Kate Kaye, Senior Editor ClickZ
Few people can say they've followed digital political campaigns since 2002, but Kate Kaye can. She is a trusted source on the topic, discussing it at speaking engagements and in interviews for television, radio, print, and digital media outlets. As senior editor at ClickZ, Kate created the publication’s Politics & Advocacy section. She is the author of “Campaign ’08: A Turning Point for Digital Media,” the only book focused on the online advertising of the 2008 presidential campaigns.
Another Major Event Live-Streams Its Content
In another example of a trend that continues to grow, TV becoming available online, the NCAA’s March Madness tournament has upped its content offering and user experience for this year’s tournament.
Read more: Another Major Event Live-Streams Its Content
Industry Standards Versus Proprietary Grab: When Giving Up Control Equals Greater Opportunity
By Rich Morrissey, VP, Operations
There has been a lot of attention given lately to establishing councils and standards for virtually all aspects of digital media, including video. While I understand the reluctance of some to give up control within an industry that is still evolving and consolidating, the benefits of standardization in certain key areas of our industry seem irrefutable. And best of all, the way I see it, everybody wins.
NBC Universal Part of Web Video Upfront. If you Can't Beat 'Em, Join Them.
Although not originally planned, NBC Universal joined the confederation of digital media companies participating in the two weeks of upfront presentations, known as “The Digital Content Newfront.” NBC joins Google, Yahoo, Hulu, Microsoft, AOL, and Digitas, and Ad Age reports that CBS is also rumored to participate.
Read more: NBC Universal Part of Web Video Upfront. If you Can't Beat 'Em, Join Them.
Connected TV: Why Content Will Follow Convergence
By Brandon Shainfeld, Director, Business Development
The current Connected TV landscape is crowded with a lot of different players with no unified direction. The content and capabilities of Connected TV have not caught up with the consumer needs. What the consumers want is obvious: the content they choose to see, at that given time, on whichever device is convenient to them in that moment.
Read more: Connected TV: Why Content Will Follow Convergence