Sydney, 05 March 2013 – Videology – a digital advertising platform and solutions provider - today announces details of the leadership team that will power its expansion into the Australian media market.

In January, the company opened its latest office in Sydney to ensure that Australian agencies and advertisers have access to the same market-leading targeting and ad-decisioning technology that Videology currently provides clients across the US, EMEA and the wider APAC region.

New York, February 28, 2013— Videology—a digital advertising platform and solutions provider— recently conducted research designed to determine optimal media mix modeling for television/online video campaigns to drive specific consumer outcomes, including purchase intent and ad recall. 

Driving action conversion—often used as a proxy to determine purchase intent—was a key focus of the report.  Action conversion includes actions beyond a simple click through, such as searching for a retail location, building a product profile, downloading a coupon, or other actions that suggest intent to purchase a brand’s product or service.

London, 14 February 2013 - Videology - a digital advertising platform and solutions provider - is to roll out VisualDNA’s audience targeting solutions in four new European markets following the completion of a server-to-server integration between the two companies. Videology will utilise VisualDNA’s new audience targeting capabilities to further enhance client campaigns in France, Spain, Italy and Ireland, as well as in the UK, where Videology has successfully worked with VisualDNA since 2011.

New York, February 12, 2013— Videology—a digital advertising platform and solutions provider—recently released its 4th quarter findings on the video advertising market in Canada based on an analysis of 77 million impressions delivered via its platform from October to December 2012.

New York, February 8, 2013— Videology—a digital advertising platform and solutions provider—announced today that it will offer a predictive targeting solution that enables advertisers to reach their intended audience as measured by Nielsen Online Campaign Ratings.

By David Kaplan

Published in AdExchanger

Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim that either mobile or video is a significant revenue driver.

New York, February 5,  2013— Videology—a digital advertising platform and solutions provider—announced today that it has entered into a first-to-market agreement with Kantar Shopcom— a data integration, analytics, and insights firm that measures the impact of a brand’s messaging on actual retail purchases—to extend Packaged (CPG) and Consumer Products purchase measurement capabilities to mobile devices.

New York, February 5, 2013— Videology—a digital advertising platform and solutions provider—announced today that it has entered an exclusive agreement with Korrelate—providers of the first census-based, privacy-sensitive link between digital marketing and product purchases—to extend auto purchase measurement capabilities to mobile devices.

New York, January 8, 2013— Videology— a digital advertising platform and solutions provider—has announced additions to its management team to power the rapid expansion of its global network in 2013.  In 2012 the company took its market-leading video advertising platform—as well as its expanded capabilities in display, rich media and mobile—into eight new markets with further expansion planned this year.

New York, October 2, 2012— Videology—a market-leading digital advertising platform and solutions provider specializing in video—today announced that it has acquired LucidMedia, a digital advertising management platform specializing in display and rich media campaigns.  This acquisition expands Videology’s capabilities, offering advertisers and agencies seamless, addressable targeting across video, display and rich media, as well as optimal media mix modeling capabilities within a single platform.