Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform
Will dramatically increase scale and accuracy of audience reach
New York, March 3, 2014 – Videology— one of the world’s largest video advertising platforms— today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers can most effectively and efficiently plan, buy and measure ad campaigns across linear television and digital video platforms.
64% of advertisers agree that advertising effectiveness will improve with changes in video advertising over the next three years
74% of media companies believe they will increase overall revenue by selling video ads
New York, January 15, 2014— Videology—one of the world's largest video advertising platforms—today announced the findings of an independent, commissioned study conducted by Forrester Consulting on behalf of Videology entitled, "Optimism Despite Unresolved Issues About Video Advertising." The survey results, which will be highlighted in a webinar today (details below), show that video advertising decision makers are optimistic about what the majority see as the continuing shift of video viewing across devices, despite lingering challenges surrounding measurement, leadership between digital and traditional media teams, and the best use of technology to recognize the advertising benefits.
Video Platform Saw a 3X Increase in YOY Impressions in Third Quarter
Toronto, January 7, 2014 – Videology— one of the world's largest video advertising platforms— today announced the expansion of its Canadian sales team in order to meet the growing demand for its technology as video advertising spending continues to climb.
The technology firm is adding two account executives and one sales strategist to bolster its current sales team, led by Ryan Ladisa, Vice President of Sales. This increase in staffing coincides with a year-over-year surge of 206% in the number of video advertising impressions running through Videology's platform in Q3 2013.
Integration Allows Seamless, Programmatic Access to Addressable Television Solutions
New York, December 19, 2013— INVIDI—the world's leading TV addressable advertising company—announced today that Videology—one of the world's largest video advertising platforms—will become a partner in bringing addressable advertising to demand-side buyers in a programmatic, scalable manner. The integration between the two technology companies enables agency buyers to plan and purchase addressable television inventory on Videology's platform.
Adds to expertise across region to build on rapid growth of video and increasing demand for targeted cross-screen advertising
Singapore, December 16, 2013— Videology— one of the world's largest video advertising platforms—today announced a major expansion of its Asian leadership team with the creation of five new regional positions.
In order to leverage both the rapid growth of video advertising demand and the potential for greater expansion in Asia, the company has invested in new expertise to service the region, including a dedicated regional director, as well as leaders in strategy, operations, client services and supply-side technologies.
Unique capacity to build profiles in markets without traditional data
London, December 3: Videology—one of the world's largest video advertising platforms—today announced a partnership with AddThis that allows Videology to find specific audiences at scale, even in markets where conventional data is scarce or unavailable.
Videology's Video Platform enables Yahoo! JAPAN to better connect with consumers through advanced targeting and optimization of video across screens
New York, November 18, 2013— Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—announced Friday that it has selected Videology—one of the world's largest video advertising platforms—as its video advertising technology partner. This announcement was made in conjunction with Yahoo! JAPAN's launch of a comprehensive and expanded premium video advertising business in Japan—the world's second largest television market.
Wall Street, Tech M&A Veteran Joins Largest Private Video Advertising Platform to Guide Next Phase of Growth
Baltimore/New York, November 12, 2013 – Videology, the largest private video advertising platform, today announced that it has hired Scott Macleod as Chief Financial Officer. Macleod, whose experience with telecom, media, and technology companies includes initial public offerings, debt and equity financings, merger and acquisitions, and strategic alliances, will oversee all of Videology's finance, legal, human resource, and administrative functions.
Data deal enables granular sub-category targeting for advertisers and agencies
London, 5 November 2013: Videology – a leading video advertising platform provider for advertisers, agencies and publishers ¬– today announces the signing of a new deal with digital marketing technology company AudienceScience® that sees Videology selected as the world's first video platform to be granted access to its data.
First Server-to-Server Integration with TV-centric Planning and Buying Platform Sets New Bar for Data-driven Cross Screen Advertising
New York, October 30, 2013— LiveRamp—the leading data onboarder— and Videology—a leading enterprise technology company for advertisers and media companies— announced today a server-to-server integration that will allow brand advertisers to seamlessly use their first-party data to reach their customers with digital video advertising.