The Videology® Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. We do this through mathematically driven analyses and allocation of data that allows us to target precise consumer segments—at scale—by demographics, psychographics and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, while simultaneously allowing our content partners to monetize their audience base more effectively. By leveraging the power of consumer data with our ad decisioning capabilities, we increase accountability, optimize performance and raise advertising ROI within video campaigns.
Simply put, we have developed a digital pathway that helps capture a viewer’s attention by pairing a brand’s message with a consumer’s interest. The Videology® platform can show advertisers and publishers what happens when they reach consumers who are actually interested. By teaching them how to use our technology, our partners can optimize these pairings using moment-to-moment insights to create even stronger consumer connections — and better results.
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