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Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities.

Videology: Clickthroughs Vs. Completion Rates? Advertisers Need Both

TVexchanger

While advertisers often complain about the lack of a single measurement for determining the value of their online ads, particularly when it comes to the fast-growing video category, ultimately, they really just want to know whether their placements drove awareness, favorability, consideration, purchase intent, or actual sales.

Video Advertisers Need Agreement On Tech Standards, Guidelines

by Brad Herman

MediaPost

Much has been made of the “potential” of online video—the fastest-growing media segment poised to explode. Yet many marketers are needlessly standing on the sidelines. The rate that brand dollars from TV are migrating to video could be accelerated. There is chatter that the lack of sophistication and uniformity in video measurement is also restricting the flow of dollars.

Videology Announces Two Key Executive Moves

Mark McKee Promoted to General Manager, Videology
Aleck Schleider Expands Role to Oversee Marketing and Vertical Product Initiatives

New York, March 26, 2012— Videology—an online video advertising platform and solutions provider—today announced the promotion of Mark McKee, formerly Vice President, Marketing, to the newly created position of General Manager, Videology. In a related move, Aleck Schleider, formerly Vice President, Product Vertical and Data Solutions, has been named the new Vice President, Marketing, and will oversee the company’s strategic marketing initiatives, with special emphasis on the promotion of product solutions.   In his new role, McKee is charged with spearheading the development and deployment of Videology’s device agnostic platform solution across agencies and advertisers. This move supports the expansion of Videology’s technology offering this year (and simultaneous rebranding), and the strategic alignment of its core business as an addressable audience platform provider. McKee reports into Tom McMahon, President, Videology.

Publishers Need To Go On Audience Offensive

By Brad Herman, Chief Supply Officer

Digiday

Publishers spend years, sometimes decades, and millions of dollars building up their brand’s value — and for good reason. A site can drive a significant amount of revenue by selling content adjacencies and promoting the brand halo effect of advertising on their site. It’s no secret that homepage takeovers on top-ranked sites can be incredibly lucrative.

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get caught up on Videology's latest news. if you need more information, please reach out to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds

Videology: Clickthroughs Vs. Completion Rates? Advertisers Need Both

Video Advertisers Need Agreement On Tech Standards, Guidelines

Videology Announces Two Key Executive Moves

Publishers Need To Go On Audience Offensive