In the Digital World, Math Must Be as Compelling to an Advertiser as a Great Ad

AdAge Digital

by Scott Ferber

We know advertisers love innovation. Just ask them. What they define as innovation, however, is too often stuck in a way of thinking rooted in traditional media. In the past, innovation was necessarily driven by creative; there wasn't much hard data on which to build a campaign. In television, everyone read the same spreadsheets outlining gross rating points and audience composition. The only way to stand out with consumers -- to make the greatest impact, drive engagement and spark additional "earned" buzz -- was with a memorable creative spot or sponsorship.

Read more: Can Tech Get the Budget It Deserves in a Field Where Creative Still Rules?

TidalTV Rebrands as Videology with First Market-Agnostic Addressable Audience Platform

AOL Video signs on as inaugural publisher platform client for Videology solution
that expands potential scope of addressable audience ad market
with unprecedented analytic and measurement capabilities 

Read more: TidalTV Rebrands as Videology with First Market-Agnostic Addressable Audience Platform