Forrester Consulting

Forrester

Consumers’ use of online video — from the proverbial user-generated cute cat video to online streams of top-rated prime-time television programs — is booming. It’s drawing the attention of media companies that see a lucrative new revenue stream and advertisers thrilling at the idea of a new advertising opportunity that delivers the sight-sound-motion impact of television.

Videology commissioned Forrester Consulting to evaluate how the growth of online video will change the advertising industry. The full study and accompanying press release, released on September 10, 2014, can be viewed below.

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VIEW THE PRESS RELEASE

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