Industry Insights : Blog
This week we released our global ‘2017 TV & Video Outlook’ featuring interviews with industry-leading media companies, advertising agencies and technology providers.Read More
Wrapping up at CES 2017, most people left buzzing about a few main topics. If they weren’t talking about AI, they were talking about wearables; if they weren’t talking about AI and wearables, they were talking about AI and wearables. Or about virtual reality, or augmented reality, or virtual and augmented reality. And, the most quintessential CES topic of all – advancing evolution for autonomous vehicles and IoT.
Read more in the blog
December is the time of year when client gifts are traveling through the postal system en masse – wine, cookies, candy, and more. While everyone loves to receive gifts from the companies they work with, we decided to try something different at Videology.
This year, we’re giving up the gifts, and instead we’re giving jobs.
In the research, IDC breaks down recent changes in the TV advertising ecosystem, including the rise of advanced linear TV buying through both data-enablement and addressability. The paper evaluates the challenges hindering advanced TV advertising’s growth and offers key questions to ask when considering an advanced TV technology vendor.Read More
For auto marketers, knowledge of where a consumer is in the vehicle purchase cycle is crucial in driving advertising strategy. There is a very different approach for effectively communicating with consumers that will buy a car in the next five years versus the next five weeks.
Videology has announced a partnership to bring Autobytel’s industry-leading automotive buyer-intent data to the video advertising ecosystem. Read the blog to learn more.
Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let’s take a deeper dive into the different use cases for strategically applying that data throughout the marketing process.Read More
The way in which we consume TV is changing rapidly – and has been for the past six decades. Today we have more screens, more connections, and more options than ever before, and there’s no sign that the evolution is slowing down.Read More
Parties, panels, peers and partners. Customers, clients, case studies and community.
Advertising Week is back. We love this time of year. It gives our industry a full week for face-to-face meetings, deep-dive discussions and collaboration on the topics that matter most. This year, we kicked off the week with sessions focused on topics near-and-dear to Videology: mobile video and advanced television.Read More
I was warned of how large and incredible Dmexco was but there is nothing like experiencing the annual conference’s astounding energy for yourself. More than 50,000 visitors came from all over the world and from a large number of industries to Cologne this year. In fact, the venue was full of exhibitors that I was not expecting to see at the conference: FMCG, consulting, banking and many other sectors have displayed a large interest in what digital marketing and technologies can do for them and joined conversations with advertising and media companies.Read More
Digital and broadcast work well together and there’s a huge opportunity for smart brands to follow great content says Jayesh Rajdev, VP Brand Solutions at Videology UK.Read More